Selected work.
A small set of projects I'm proud of. Each one is a problem, a system, and the team that built it, written the way I'd actually explain it to you over coffee.
Carmen AI
An autonomous agent that sources, qualifies, and reaches out to partners across LinkedIn and email without anyone pushing the buttons. The interesting problem wasn't the automation. It was getting a sceptical partnership manager to hand over the relationship. Most of the design is about making the agent legible: metrics first, a live narrated timeline of what it's doing right now, and a Pause button you can always reach.
Airstride
The platform worked, but the UX had fallen behind. Prospects were naming the interface as the reason they chose a competitor. I came in as the sole designer and redesigned all six modules from scratch: Deals, Account Mapping, Analytics, Training, Content, and Engagement. (The +84% conversion lift came from the separate marketing-site rebuild.)
Arctic Edge
The companion app for a smart ice-bath. It worked, but read as cluttered: a temperature you had to look twice to read and no visible system state. I rebuilt the home screen around one unmissable dial whose ring colour is the state. Blue cooling, red heating, grey off.
Dexla Design System
Dexla brought me in to lead their redesign from a low-code builder into a fully no-code AI product. The foundation was a design system engineers could actually live in: tokens, primitives, and patterns, documented well enough that nobody had to DM me at midnight to ship.